
My Brands
Three distinct brands have been developed to market and grow my professional enterprises, two of which are more traditional product/service brands and third of which is the personal branding of my artist persona. I have intentionally designed every aspect of these brands, from the visual typography, colors, and marks to the verbiage and tone used to the placement and marketing strategies pursued.

LLGND™
2022
LLGND™ is a sustainable fashion brand with a mission to inspire positive change in hip hop culture - which transcends music, sports, fashion, and art.
Walker Snake Wrangler
2023
Walker Snake Wrangler is a sole proprietorship with a mission to conserve native snakes and protect the people they coexist with through rescue, relocation, and education.
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Grayson Walker Music
2018
Grayson Walker, formerly Lightskin Legend™, is the artist persona used to produce and market my music, with a mission to change hip hop culture by producing mainstream music without the destructive themes of misogyny, drug use, and gun violence.