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My Brands

Three distinct brands have been developed to market and grow my professional enterprises, two of which are more traditional product/service brands and third of which is the personal branding of my artist persona. I have intentionally designed every aspect of these brands, from the visual typography, colors, and marks to the verbiage and tone used to the placement and marketing strategies pursued.

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LLGND™

2022

LLGND™ is a sustainable fashion brand with a mission to inspire positive change in hip hop culture - which transcends music, sports, fashion, and art.

Walker Snake Wrangler

2023

Walker Snake Wrangler is a sole proprietorship with a mission to conserve native snakes and protect the people they coexist with through rescue, relocation, and education. 

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Grayson Walker Music

2018

Grayson Walker, formerly Lightskin Legend™, is the artist persona used to produce and market my music, with a mission to change hip hop culture by producing mainstream music without the destructive themes of misogyny, drug use, and gun violence. 

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