Walker Snake Wrangler is a snake conservation brand focused on conducting rescue, relocation, education, and training operations primarily in the western United States. WSW utilizes social media, YouTube, and in-person presentations as platforms to educate the general public about native snakes and promote safe and respectful coexistence between snakes and people. WSW's mission is conservation through both direct action and, indirectly, the reduction of fear and hatred of snakes - which is fueled by widespread misinformation and lack of knowledge about them. If we can learn to coexist peacefully with snakes without fear or hate, what else can we learn to understand and respect?