Other Music Media (2020-25)

From 2020-2025, I have released and marketed 22 singles, 1 EP, and 8 albums - designing album art, promoting on social media, creating graphics and animations, and tracking advertisement performance and streaming performance. As an artist, creating an individual brand and image are paramount to success, and I achieved this initially under the stage name Lightskin Legend, which was changed to LLGND in 2022 (corresponding with the rebranding of my fashion brand) and then finally to Grayson Walker in 2024. Below are a few of the materials I developed to help promote this music, which achieved growth in the following categories:

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• Increased Spotify followers by 185%, and shares by 900% from 2020 to 2021

• Increased Spotify listeners by 1,004% from 2019 to 2020 and 101% from 2020 to 2021

• Reached 39 new countries, 134 new playlists, and 25,000 new listeners for the first time in 2021

• Single "My Shot" peaked at #23 on the U.K. iTunes Hip Hop Charts in March 2020

• Received 155,600 streams from 48,700 listeners in 128 countries in 2021